Corporate Profile

Since 1930, Hup Huat Noodles Pte Ltd (Hup Huat) has been bringing
quality traditional noodles and other food products to the tables of many
in Singapore and the region. With generations of the Koh family
improving products and the business, Hup Huat is well reputed as the
oldest and known noodle manufacturer in Singapore. Only quality eggs,
flour and other assorted ingredients are used to deliver superior food
products. With our experience in making noodles and other products, we
bring satisfaction with our extremely wholesome, delicious and affordable
food produce to every table.

With an established portfolio of food products, mainly in noodles which has 40 over varieties alone, and more
than 40 key sub products, we are the market leader for traditional food products in Singapore and beyond. Our
modest outlet in Jurong has since evolved into a full-fledged manufacturing plant and the business into a
regional consumer powerhouse with the strongest presence in Singapore; we also serve other markets such as
America and China. Hup Huat has also accumulated various accreditations and awards along the way.

In spite of the growth over the years, Hup Huat continues to focus on doing what is best for its customers and
the people who taste their products. The Koh family works in tandem with the rest of the company to ensure
that the values are integrated into the day to day business to maintain quality. At Hup Huat, we take a long term
approach to business and envision to bring our traditional food products all over the world.

At Hup Huat, we aim at creating sustainable, long-term economic growth, not just for our clients but for the
broader society too. We seek to be a good corporate citizen, making a real difference to the communities in
which we operate.


OUR VISION

“ENSURING EVERY TRADITIONAL CRAVING IS MET WITH QUALITY & A NOSTALGIC TASTE”

OUR MISSION

“ATTAINING THE FINEST ELEMENTS TO EXCEED EXPECTATIONS”

OUR VALUES

SPIRIT

The ultimate goal of the company is to bring satisfaction through its quality products. This passion can
be found in every product made

HUMILITY

To be able to exceed expectations, there is a need to be humble both internally and externally,
especially in the role of serving our customers.

ADAPTABILITY

With technology and markets moving at a rapid pace, we must adapt to situations well to move ahead
above the rest of the competition.

REACH

As a food manufacturer with such heritage and tradition, it is the passion in providing quality products
that pushes us to reach out.

EXPERTISE

Since 1930, we need to continually improve ourselves to cement ourselves as the experts in what we do.