Mr Koh came to Nanyang from Fujian province. He rented a shop space in Jurong and began manufacturing noodles by hand.
During the Japanese occupation, business was halted. It was only resumed after the period.
Mr Koh’s grandson took over operations while his son pushed sales alone by visiting various provision shops, mainly around Jurong.
The introduction of machinery saw more variety of products. “Hup Huat” was registered.
Made mandatory by the government, Hup Huat moved to a proper
factory in Jurong and continued its operations there.
Hup Huat Pte Ltd was registered.
More machinery meant manufacturing process was half-automated.
The entire process was done indoors.
Products were distributed to major supermarket chains.
Sun brand and Star Flower brand were introduced under Hup Huat
Mr Koh Leong Hai received the 2011 Successful Entrepreneur
Award. The new generation representative Xu Shi Ge oversees the
re-branding process and explores the organic market.
Hup Huat unveils new brand image, continues to be renowned
noodles specialist in Singapore.
Hup Huat revamps the brand to continually support the business
direction of Hup Huat Noodles.